Liverpool Set to Return to Adidas for the 2025-26 Season
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Liverpool Football Club is set to reunite with Adidas for the 2025-26 season, marking the end of their current partnership with Nike. After five successful years with Nike, the Reds have opted to return to Adidas, a brand that previously supplied their kits between 2006 and 2012. This reunion comes after a 13-year hiatus, and the deal has already been signed and sealed, according to sources like @SportBusiness. Liverpool's upcoming shift will symbolize a major change, stirring anticipation among fans and collectors eager to see what the new Adidas designs will bring.
The deal will not officially be announced until early 2025, as confirmed by Liverpool expert @KB2X. The delay in announcement is strategic, allowing Nike to maximize sales during their final season as the club's kit supplier. This decision also avoids any negative impact on Nike's merchandise sales for the 2024-25 season. The collaboration between Liverpool and Nike has been fruitful, but Adidas is poised to bring fresh energy and nostalgia, sparking excitement across the fanbase.
Graphic designer @lfcdzn11 has already speculated on how Adidas might incorporate its branding at Anfield. Footy Headlines, known for its reliable kit leaks, confirmed that Liverpool's Adidas products are already appearing in Adidas’ internal databases, suggesting that designs are ready. Fans will have to wait until summer 2025 to see the kits on the pitch, but the planning is well underway.
The new partnership with Adidas is expected to bring a blend of modern flair and iconic retro elements to Liverpool’s kits. Adidas previously outfitted Liverpool in some of their most memorable designs, and the expectation is high for the next generation of kits. With Adidas’ global appeal and high-quality sportswear, Liverpool is expected to further bolster their brand presence worldwide.
In conclusion, while Nike has played an important role in Liverpool’s recent history, the return to Adidas marks a new chapter for the club. Fans can expect an official announcement of the deal in early 2025, with designs likely to be revealed shortly thereafter. The partnership is set to begin in the 2025-26 season, and Adidas will once again grace the stands of Anfield, delivering iconic jerseys for the club's next era of success.