PUMA and Olympique de Marseille have unveiled their latest collaboration, the 'OM AFRICA' collection, paying homage to the vibrant tapestry of African culture. This collection is a continuation of their ongoing exploration of the deep connection between the club and the continent, blending the essence of African heritage with the fervor and devotion of Marseille's fans.
Originating with a mini capsule release in early 2021, the 'OM AFRICA' concept has evolved to encompass a diverse range of apparel and accessories. Building upon the success of previous iterations, this latest collection features three jerseys adorned with the iconic red-yellow-green hues reminiscent of many African flags, intertwined with the traditional sky blue of Olympique de Marseille. Complementing the jerseys are additional items such as a bucket hat and other accessories, offering fans a comprehensive celebration of African influence.
The unveiling of the collection was accompanied by poignant videos shared across the club's social platforms, spotlighting the enduring ties between Marseille and Africa. These videos feature fans of African descent sharing their personal stories, symbolizing the deep cultural connections that resonate within the club. Furthermore, a special edition of the club's 23/24 home jersey proudly showcases the OM Africa crest, serving as a tangible symbol of the bond between Marseille and the continent. With photos capturing the club's African players paying homage to their own roots, this collaboration underscores the mutual inspiration drawn from the rich tapestry of African culture, uniting players and fans alike in celebration of their shared heritage.
