Liverpool is poised to rekindle its partnership with adidas starting from the 2025/26 season, as reported by SportBusiness. This move marks the end of their five-year contract with Nike, which began in 2020, thus terminating their association with the Swoosh. It's a relatively brief stint with Nike, as Liverpool had previously severed ties with New Balance to embrace Nike kits for the first time in their history. However, reports suggest a return to the Three Stripes after a 13-year hiatus.
The upcoming deal with adidas heralds Liverpool's third collaboration with the brand, following previous periods from 1985-1996 and 2006-2012. This reacquisition of kit production rights by adidas came after a competitive tender process, where the German brand emerged as the highest bidder. The agreement spans five seasons, from 2025/26 to 2029/30. While financial specifics remain undisclosed, it's anticipated that the new adidas-Liverpool deal will surpass the approximately £50 million paid out under the current Nike contract. Nonetheless, it falls short of the league-wide record £90 million received by Manchester United annually, also from adidas.
adidas has been actively expanding its roster of football clubs following the unexpected departure of the German national team, ending a 70-year partnership. In the Premier League, adidas currently boasts teams like Manchester United, Arsenal, Fulham, and Nottingham Forest, with Newcastle and Aston Villa slated to join next season. Meanwhile, Nike's lineup will be reduced to Brighton, Chelsea, and Tottenham once Liverpool leaves.
The connection between Liverpool and adidas has seen recent reinforcement with Trent Alexander-Arnold's endorsement deal with the brand. The talented fullback has become a prominent figure for adidas, particular