Manchester City and C.P. Company agreed for long term partnership

Undoubtedly, the Champions League commands immense attention as one of football's premier stages, captivating spectators with its match intricacies and pre-game rituals. Recognizing this allure, C.P. Company has forged a partnership with Manchester City, stepping in as the official provider of the club's formal attire for Champions League encounters. Founded by Massimo Osti in 1971, the brand will replace Dsquared2 for midweek matches, a significant stylistic shift given the previous collaboration's distinct aesthetic departure, eschewing bold prints and silhouettes like bombers and tight pants.

Commencing from the 2024/2025 season and spanning the subsequent seven seasons, this agreement mirrors the duration of the prior deal with Dsquared2 initiated in the 2015/2016 season. Anticipation mounts for the inaugural collection by the Italian brand, expected to outfit players like Foden, Haaland, and Bernardo Silva in urban sportswear ensembles—C.P. Company's forte. The alignment with Guardiola's sartorial preferences, rooted in his affinity for brands like Stone Island, augurs well for the coach, who not only prioritizes on-field success but also exemplifies distinctive style choices uncommon among peers.

For Guardiola, C.P. Company embodies the essence of his refined and sophisticated attire, elevating his fashion persona. The prospect of his footwear selections to complement the C.P. Company uniform sparks curiosity, given his penchant for infusing avant-garde elements, notably seen with the DRKSHDW model by Rick Owens. This alliance underscores C.P. Company's growing influence in Manchester's street culture and solidifies its association with Guardiola's touchline presence since his arrival at the club in 2016.