Drake and Nocta Are Sponsoring Venezia FC this year
Drake and his fashion label NOCTA have ventured into the football world with a groundbreaking collaboration alongside Venezia FC for the 24/25 season. The team, which kicked off its Serie A season last weekend, debuted their new home kits designed by NOCTA, marking a significant change as they parted ways with their previous sponsor, Kappa. This collaboration is a fresh start for the club, blending Venice's deep cultural heritage with the global influence of Drake’s fashion brand. The kits are a testament to this fusion, introducing a bold and modern design that signals a new era for the team.
The partnership between NOCTA and Venezia FC was fueled by a major financial move back in July when APEX Capital, a global sports-focused investment firm, acquired a minority stake in the club. Just last week, it was revealed that Drake had joined this investor group and would officially sponsor the team's kits through his sub-brand NOCTA. This move was confirmed via Instagram, where APEX and Venezia FC announced that Drake, alongside his company, would play a pivotal role in the club's journey into the new season. The post hailed this collaboration as a significant step in merging the worlds of culture and sports.
Drake’s decision to partner with Venezia FC reflects his broader vision of blending music, fashion, and sport. His management team expressed enthusiasm for the collaboration, with Chief Brand Officer Matte Babel stating that the team’s rich history and Venice’s vibrant culture made the club the ideal partner for NOCTA. Babel emphasized the importance of contributing to a franchise that resonates beyond the sport itself, intertwining with the cultural fabric of Venice. The partnership marks Drake's deeper involvement in football, an area where music and fashion increasingly intersect with the sport.
The debut home kit design exemplifies NOCTA’s innovative touch, featuring a sleek black base adorned with the brand’s signature star pattern in gold. This is further enhanced by Venezia’s iconic orange and green trim on the cuffs, bringing together the traditional Arancio, Nero, Verde colors that define the club. The jersey is completed with golden accents on the crest, the NOCTA logo, and the piping along the shirt, creating a striking visual identity that blends modern fashion with classic football aesthetics.
Fans of Venezia FC and NOCTA alike will soon have the opportunity to purchase these limited-edition kits. The Venezia FC 24/25 home kits are set to be made available for purchase online, offering supporters a chance to wear a piece of this historic collaboration. With Drake and NOCTA at the helm, Venezia FC is poised to make waves both on and off the pitch, as the worlds of high fashion and football collide in a remarkable new chapter for the club.
